Spar Hitroteka: Good food, fast tracks
A five-part commercial series on how to eat better, even on the move
00:00
/
00:00
00:00
/
00:00
00:00
/
00:00
00:00
/
00:00
When Futura pitched the concept for Spar Hitroteka, we were in before they could even finish the sentence. Mostly because food and Black Lime go together like, well, a perfect meal. The project focused on a simple truth: we all want to eat better, but life often gets in the way. We took on the challenge of turning Spar’s "on-the-go" vision into a visual series that feels less like an ad and more like a slice of real life.
The production was a sprint of its own. Two days, five locations, and a cast large enough to fill a small bistro. Navigating the logistics of multiple setups required precision, but the goal remained the same: capturing five distinct stories that feel authentic. We skipped the preachy health lectures and focused on those relatable, everyday moments where you’re just trying to grab a bite without regretting it later.
The final result is a series of spots that balance high-speed schedules with high-quality aesthetics. It’s a straightforward look at modern eating habits, showing that convenience doesn't have to mean compromise. No fluff, no moralizing—just a clear-cut celebration of making better choices while keeping up with the pace of the city.
Spar Slovenija
Agencija: Futura
Kreativni direktor: Blaž Vuk
Projektni vodja: Peter Dobovičnik
Account director: Urška Nučič
Art direktor: Robi Križmančič
Režiser: Klemen Vogrič
Producent: Jakob Šuster
DP: Bobo Wochl
AC: Alex Delay
Grip: Sašo Sladojca
Gaffer: Matej Jalšovec
Postprodukcija: Nejc Vehovec
Casting: Živa Vadnov