Argeta Exclusive x Mojmir Šiftar: Wild by Nature

A cinematic behind-the-scenes look at the creation of a chef-inspired Argeta Exclusive pâté

About the project

The project for Argeta Exclusive was built on a rare foundation of trust, allowing us to move beyond traditional product shots. By exploring chef Mojmir Šiftar’s most personal creative spaces, we crafted a narrative where the product isn't just explained, but its origin is felt. This synergy enabled a deeper, quieter approach to storytelling that mirrors the chef's own philosophy.

To capture the essence of this signature pâté, we followed Mojmir back to his roots in Prekmurje. We focused on the key ingredients: wild garlic and Jurka grapes, translating the rugged environment of the plains into the refined atmosphere of the Pen Klub restaurant. The production balanced this raw "wildness" with a touch of magical realism, ensuring every frame felt intentional and grounded.

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The final campaign is a thoughtful blend of atmosphere and digital activation. By letting the process breathe, we created a visual journey that connects the origin of the ingredients directly to the gourmet experience. It is a straightforward tribute to authenticity, proving that even a pâté can have a profound story to tell when told with the right rhythm.