Prva liga Telemach: Game Day State of Mind

A rhythmic commercial series where everyday life moves to a stadium beat

About the project

Every true fan knows that match day starts long before the opening whistle. In collaboration with agency Aritmija, we captured that specific state of mind where reality and football obsession collide. The project transforms mundane morning routines into a high-energy countdown, featuring legends like Marcos Tavares and Nejc Vidmar. To keep the atmosphere authentic, we brought together 25 extra, real fans representing every single club in the Slovenian Prva Liga.

The production was a logistical sprint: 2 days, 6 locations, and a relentless rhythmic edit. From the iconic Ljudski vrt stadium to urban bus stops, every scene was timed to a visual pulse. Alongside the main TVCs, we expanded the narrative with a dedicated documentary video series, featuring in-depth interviews that dive deep into the heart of Slovenian football culture.

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The final spots celebrate the fans who see the game everywhere. By turning pedestrian crossings into kick-offs and boiling tea kettles into referee whistles, the campaign highlights the inescapable rhythm of the sport. It’s a sharp, witty tribute to the community that lives for the weekend, proving that for a true fan, the game never ends.