Bread - Connecting past to present by Argeta

An original project of Argeta, local retail chains and bakeries of Slovenia, Croatia, Serbia and Bosnia and Herzegovina

About the project

We were honoured to be part of this wonderful and inspiring project. By combining Argeta's long-standing slogan "The good side of bread" and rich local bread heritage of Slovenia, Croatia, Serbia and Bosnia and Herzegovina, we embarked on a mission with local bakeries that is bigger than just baking great bread. Their true mission has become to preserve and protect local seeds for future generations.

For each localised campaign, we produced more than 10 different exports and versions of the main video, adapted to different formats and platforms. That's almost 50 different exports in total!